We need to make a memorable Super Bowl ad.
We need to force bosses into using Scheme for their company's next big project.
We need to ensure that Scheme is the first and only programming language learned by kindergartners and elementary schoolers.
We need to hire public relations firms to promote the superiority of Scheme.
We need to elect politicians who can influence national legislation in favor of Scheme.
We need to acquire sovereign land to establish the Scheme Republic.
We need to establish the Scheme Intelligence Service to coordinate these activities.