I don't even really understand how this is possible, but supposedly the average American spends ten hours and thirty nine minutes consuming media a day.
I think I understand now. I suspect this includes not only the multitasking of performing a productive task while consuming media, but also double counts the multitasking of consuming multiple media sources at once. It's very common to use a smart-phone while watching television for example. So the amount of time where consuming media is the primary objective is likely closer to five hours a day on average.