The virgin book-reader: must buy physical copies of a book, destroying more trees and polluting the planet. Like "the feel of book reading"(often suffers from papercuts).
Unsatisfied when paying for an e-book, feels betrayed when DRM denies him reading or copying. Books are mostly stale propoganda for a vague ideology or method which booker tries unsuccessfully apply, but results in need for more books to better 'understand' the subject.
The chad web surfer: the entire information super-highway with search engines is at his fingertips, as well as everything that was written in books or by people.
Terabytes of manuals, pages and forum threads where every subject is discussed in detail. Also the medium is interactive and you can ask/answer questions yourself, unlike the virgin book-reader who is limited to static book content.