>>32
You're right, of course. To be honest the whole insight thing slipped my mind because despite having its roots in Theravada it feels like any mainstream recognition it had has been very quickly co-opted into the generic mindfulness industry. It also seems to be have been driven heavily by the Goenka centers and I hesitate to describe them as Theravada because they've branded themselves just around "vipassana" and strike me as kind of cultish. But I suppose that does prove that Theravada can be commoditized just like anything else, though I still believe it is less memetic than Zen.
That's not to say there aren't plenty of serious practitioners that have come to Theravada in recent years, but I don't think that it has any real recognition, under its own name, among "hippies" or adherents of "California Ideology" (whatever the fuck that means), let alone the average person. But then again I'm not an expert, a hippie, nor a Californian and certainly no arbiter of who gets to call themselves what, especially since I myself am not devoted enough to identify as a Buddhist.