Many companies stupidly insist on the latter.
It is not "stupidly" at all, you are simply clueless about basic economics. They follow precisely the winning strategy for a market where the buyers are not competent to judge the true quality of the product. The strategy is to scam the buyer with the lowest quality product that can be passed off as functional, and pump the money into lying about it, more politely termed "marketing".
https://www.schneier.com/blog/archives/2007/04/a_security_mark.html
https://en.wikipedia.org/wiki/The_Market_for_Lemons