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https://theanarchistlibrary.org/library/robert-anton-wilson-sexual-freedom-why-it-is-feared
The reason for this is easy to understand. Sex denial is very close to being absolutely impossible, and — as the subtle Jesuits knew long before Freud — even when the would-be ascetic thinks he has “triumphed” over the flesh, it sneaks up on him from a new direction and takes him by surprise. Thus, the inevitable consequence of sex denial is guilt: that special guilt which comes of continual failure to accomplish that which you consider “good.” (This continual failure is the “dark night of the soul” lamented by medieval monks). Now, a guilt-ridden man is an easy man to manipulate and force to your own will, because self-respect is the prerequisite of independence and rebellion, and the guilt-ridden person can have no self-respect. Modern advertising revolves around this central fact as a great safe lock pivots on a single jewel: from “B.O.” and “97 pound weakling” to the soap that makes you feel” clean all over,” advertising has inculcated self-doubts and guilts in order to persuade that the sponsor’s panacea will cure these very doubts which the sponsor himself through his ad agency has created!