The amount of people who actually care about "free as in freedom" software are a small group of a small group of nerds (programmers). I don't think the idea will ever spread very far because of this, and would say it's easier to convert people to the idea of digital privacy than to "free as in freedom" software.
The amount of people who actually care about "free as in freedom" software are a small group of a small group of nerds (programmers).
I think that's wrong, and with the macOS fiasco from a few days ago (https://sneak.berlin/20201112/your-computer-isnt-yours/) I think that there is a potential here, while digital privacy is a much wierder battle: People semi-conciously give up privacy for compfort, and I don't think they are wrong. Most people just don't have that much to loose from producing adversiting-data.